Learn about the basics of Schema Markup and how to build a Schema Markup strategy for your website.
Additional Training Modules
Google Rich Results Overview
In this module, we review 7 types of rich results on Google – Products, Recipes, Reviews, Events, Videos, Software Apps, Author – and how you can achieve these rich results using Schema Markup.
Google Knowledge Graph and Actions Overview
In this module, we dive into Google features such as the knowledge graph, local business listing and actions, that are powered by structured data.
Other Platforms that Use Schema Markup
In this module, we look at other major search engines and social media platform that use the Schema Markup to enhance the customer experience.
History of Schema Markup
In this module, we define semantic search marketing before diving deeper into the history of Schema.org, why it was developed and examples of early adopters of Schema.org.
Benefits of Schema Markup
In this module, we highlight the benefits of Schema Markup, and how it improves click-through rates and customer experience while helping search engines to better understand the content on a website.
Getting to Know the Schema.org Documentation
In this module, we cover what Classes and Properties are in the Schema.org vocabulary and how you can use them in Schema Markup. We also look at the 3 syntax for Schema Markup – Microdata, RDFa, and JSON-LD – and why Google prefers JSON-LD.
Common Scenarios: Homepage
In this module, we cover different things you can markup your homepage with – i.e. site link search box, organization markup, logos, social profile links, etc. – and the technical way to markup them up.
Common Scenarios: Product
Product rich results are an important way for eCommerce stores to drive conversion and sales. In this module, we explain what properties you need to markup to achieve a product rich result and share best practices around product structured data.
Common Scenarios: Services
In this module, we cover the Schema Markup for services. You’ll learn how to properly state the area served, where the service can be found, where to list the service name, description, provider, service output and more.
Common Scenarios: Events
In this module, we are covering Schema Markup for events. We explore what the correct markup look like so that your event rich result can correctly convey your name, location, star date, event offers, URL and more.
Common Scenarios: Locations
Adding location markup to your page can help you improve your local search ranking on Google. In this module, we discuss how you can use Schema Markup for single location and multi-location businesses.
Schema Markup Best Practices
As you implement Schema Markup on your site, there are a few basic rules to keep in mind. For example, you should strive to only have one main entity per page. In this module, we go through the basic rules of Schema Markup and why they are important.
How to Develop a Semantic Search Strategy
In this module, we uncover the process of building out a semantic search strategy that helps your business stand out in search through rich results and achieve its SEO goals.
Semantic Search Clarity
Semantic search is about making the meaning of an entity clear to search engines. In this module, we share six properties that can provide search engines with even more clarity on what your content is about and how you can use Wikipedia and Product Ontology to complement it.