Schema App Blog

Expert insights on AI understanding and brand control through schema markup, semantic data layers, knowledge graphs, and enterprise SEO.

Featured image for blog titled "Case Study Entity Linking Increases AIO Visibility by 19.72%".

January 9, 2026

7 min read

Case Study: Entity Linking Increases AIO Visibility by 19.72%

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How Schema Markup Helps Enterprises With Their AI Journey

8 min read

Maintaining Brand Sovereignty in the Agentic Web

17 min read

Mark van Berkel

Schema Markup for Enterprises: Schema App vs. AI-Generated Markup

7 min read

From Structured Data to Knowledge Graphs: Why Most Brands Are Still at Step One

12 min read

Mark van Berkel

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All Innovation Explainers Product

Featured image for blog titled "More Than Markup: Not All Schema Markup Supports AI Understanding", depicting two glass panels showing disconnected business icons and a connected entity network linked to an AI chip, illustrating how Schema Markup supports AI understanding.

Andrea Badder October 16, 2026 | 7 min read

More Than Markup: Not All Schema Markup Supports AI Understanding

Featured image for blog titled "Healthcare Review Snippets Have Dropped - Here's Why We're Not Worried ". Depicting iceberg with review stars above the water and a larger network of connected nodes below, illustrating the deeper value of Schema Markup beyond visible rich results.

Andrea Badder October 5, 2026 | 4 min read

Healthcare Review Snippets Have Dropped – Here’s Why We’re Not Worried

A robot focuses on a content knowledge graph of connected entities from advanced schema markup, instead of disconnected entities from basic schema markup.

Andrea Badder September 2, 2026 | 7 min read

Not All Schema Markup Is Equal for Supporting AI Responses

Andrea Badder August 11, 2026 | 6 min read

How Website Complexity Can Undermine Your Brand in AI

Featured image for blog titled "Why AI Referrals Are Falling (and Why this isn't all Bad News)" depicting dozens of professionals interacting with an AI agent, while only one professional with purchasing intent continues navigating to an enterprise business website.

Andrea Badder July 20, 2026 | 7 min read

Why AI Referrals Are Falling (And Why This Isn’t All Bad News)

Featured image for Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb

Mark van Berkel June 30, 2026 | 7 min read

Introducing Knowledge Assistant: Trusted AI Answers Powered by NLWeb

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The Agentic Web eBook

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Title page of the Agentic Web ebook.