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Andrea Badder
Andrea Badder is the Digital Marketing Specialist at Schema App. She specializes in SEO and develops educational resources to help marketing teams understand the value of Schema Markup and Content Knowledge Graphs for semantic search, content strategy, and AI-driven initiatives. Prior to joining Schema App, Andrea worked as a brand strategist and copywriter at a marketing agency. She is also a graduate from the University of Guelph.
Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
On October 21, 2024, Google announced that it will be officially deprecating the sitelinks search box feature. Originally launched over a decade ago, this feature allowed users to search within…
According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to…
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
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