The Semantic Value of Schema Markup in 2025
In the ever-changing world of SEO, there’s been growing chatter about the diminishing value of Schema Markup. At Schema App, we challenge that perspective. There is still value in Schema…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
How to Implement Schema Markup on Sitecore
Sitecore is a leading digital experience platform that combines content management, digital marketing, and eCommerce capabilities into a unified system. It is widely used by enterprises to manage content and…
How to Navigate AI Search as a Digital Marketer
This past June, we hosted a webinar with Digital Patient Experience Strategist, Chris Boyer, on How to Navigate AI Search: Key Insights for Healthcare Digital Marketers. Though the webinar was…
What Is Schema Markup? A Guide to Structured Data SEO
What Is Schema Markup? Schema Markup, also known as Structured Data, is data that you can add to your web page’s HTML code to explicitly define entities, properties, and relationships…
The Value of Schema Markup for Healthcare Organizations
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
How to Create “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of…
Profile Page & Discussion Forum Rich Results Now Available on Google Search
American Thanksgiving weekend just came to an end, and Google, thankfully, gave us two new rich results to close out the weekend. On November 27, 2023, Google released the new…
New Vehicle Listing Structured Data on Google
On October 16, 2023, Google released the Vehicle Listing Structured Data. Users that implement Vehicle Listing structured data on their site will be eligible for the Vehicle Listing rich result.…