Creating “HowTo” Schema Markup
If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market
Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…
Schema Markup Checker: How to Test If Your Schema Markup Works
We’re often asked how to check the accuracy of your Schema Markup once it’s been implemented. The answer depends on whether you want to assess the validity of your markup…
Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup
Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…
Schema App CEO Awarded “Engineering Excellence” at 125th year celebration with Queen’s University Engineering
On Friday, March 29th, 2019, Queen’s Engineering celebrated 125 years by recognizing 125 engineering alumni and students who have shown “Engineering Excellence.” Amongst the award recipients were the first woman…
Creating Question & Answer (QAPage) Schema Markup
Question and answer page (Q&A Page) schema markup is a relatively new schema.org type that is used for pages that contain a question and a way for users to submit…
Calling all Small Businesses – Join Schema App and Make a Donation to Food4Kids
When Martha van Berkel, CEO of Schema App, learned that over 490 families in Guelph were living with severe food shortage and that only 50 families (soon to be 90)…
Microdata Filter Questions and Answers
Have questions about microdata vs JSON-LD? Wondering how to create connected and semantically correct Schema Markup without conflicts? Look no further. This Microdata Filter Questions and Answers page aims to…
Strange Behaviors in Google’s Structured Data Testing Tool
Multiple Product Markup On Page Introduction & Thesis I’ve spent a good part of the past month looking closely at the product markup on pages and experimenting, when I came…
Interview with Rob Bucci – Keywords to Topics
Schema App’s CEO Martha van Berkel interviews Rob Bucci from Moz on the topic of, “How the Role of the SEO is evolving as the search experience changes”. Rob Bucci…