Schema Markup make Chatbots More Intelligent
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.
Articles by this Author
Schema App Wins Startup of the Year 2017
On Thursday, June 22nd, 2017 at the Guelph Chamber annual Awards of Excellence, Schema App was awarded Startup of the Year by Innovation Guelph. Schema App is software as a service…
Grow Shopify Sales from Organic Search with Schema App for Shopify
Schema App is proud to announce Schema App for Shopify. We’re excited to help Shopify store owners sell more and make more money with our new Schema App for Shopify.…
Schema App Selected for Fierce Founders Accelerator
April boasts big news for the Schema App team. They have been selected to join Communitech’s Fierce Founders Accelerator. The accelerator provides early stage women-led startups six-months residency at the Communitech…
The State of Schema Markup
Have you ever wondered who in the world is doing schema markup and what challenges they face daily? We were curious, so this past February and March, we asked the…
Schema Story: Jarno van Driel The future of schema markup
Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it…
Schema App hosts Toronto Semantic Web Meetup April 4th, 2017
The Schema App is delighted to sponsor the re-launch the Semantic Web Marketing Group meeting in Toronto on April 4th. Join us for an engaging panel on the topic of…
Guelph’s Schema App Selected for NYC Market Accelerator
Schema App co-founder Martha van Berkel is one of 15 company founders selected to take part in the Canadian Women in Tech NYC Market Accelerator March 13-14, hosted by the…
Schema App’s Martha van Berkel Selected as a Fierce Founder
Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over…
Local SEO: How to Get Your Business to Rank Higher on Google
It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…