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Why Structured Data, Not Tokenization, is the Future of LLMs

For months, skeptics have argued that Large Language Models (LLMs) like ChatGPT don’t truly “understand” structured data formats like JSON-LD Schema Markup. A common critique is that LLMs process everything…

RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems

As AI-driven search and machine learning continue to evolve, modern systems are better than ever at processing and interpreting data. This evolution raises an important question: how can we ensure…

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…

How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT

It’s no secret that the AI revolution is well underway. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage…

4 Basic SEO Factors to Consider Before Doing Schema Markup

If you’ve been looking for an SEO tactic that will help your organization drive more organic traffic to your site, Schema Markup is an effective solution. By adding Schema Markup…

Schema Drift: The Divergent Schema Markup!

Change is constant, and on the world wide web, it is even more true. For a website product owner and digital teams, many things happen that may be out of…

How to do Schema Markup for Product Model Variants

Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…

How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

Review Snippets are awesome! When they show up under a search result, you can get significantly higher click-through rates, ranging from 20-82% (as per Google’s latest case studies). While these…

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

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Schema App Author

Articles by this Author

Why Structured Data, Not Tokenization, is the Future of LLMs

RDF and Schema Markup: The Power of Relationships in the Age of Intelligent Systems

Knowledge Graphs: The Value of Schema Markup Beyond Rich Results

How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT

4 Basic SEO Factors to Consider Before Doing Schema Markup

Schema Drift: The Divergent Schema Markup!

How to do Schema Markup for Product Model Variants

Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

How to Get Review Snippet Rich Results for Local Business using Third Party Reviews

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Do you need help getting started with structured data?

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