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Mark van Berkel, Schema App
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Mark van Berkel is the Chief Technology Officer and Co-founder of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he dedicates his time to developing products and solutions that allow enterprise teams to leverage Schema Markup to boost their AI strategy and drive results.

Articles by this Author

How Does Google Reward You for Using JSON-LD_

How Does Google Reward You for Using JSON-LD?

Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…
Required Schema.org Fields

Required Schema.org Fields

We often get asked which properties are required for a Schema.org Type. The answer depends on what you’re trying to accomplish with your Schema Markup and the outcome you’re trying…
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