Why Structured Data Should Inform Your Content Strategy
Write stronger, more robust content for your website by using structured data to inform your content strategy. Structured data is a type of code you can implement on your website…
Say Goodbye to the General Rich Results Search Appearance in Google Search Console
It’s official—the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change! The general rich results Search Appearance group captured multiple…
What is the Schema Markup Validator (SMV)
The Schema Markup Validator (SMV) is a tool for validating all Schema.org Structured Data that’s embedded in a web page. The SMV is a replacement for Google’s Structured Data Testing…
How To Implement Schema Markup To Increase E-E-A-T
E-E-A-T has been buzzing in the SEO world since 2018, when Google released a broad algorithm update. Google’s John Mueller confirmed that the update was around relevance. Websites were wondering…
Schema App’s Martha van Berkel Chosen as one of Top SEO Experts You Should Be Following
We’re thrilled to announce that Schema App CEO and co-founder Martha van Berkel has been chosen by Search Engine Journal as one of the top SEO experts you should be…
FAQ Rich Results: Content Is Key For Schema Markup
Organic search is highly competitive. In fact, over 90% of content gets no traffic from Google. Yet organic search accounts for 53% of all website traffic. As search engines get…
Entity-Based SEO for Advanced Search
The popularity of entity-based SEO demonstrates how websites are moving beyond the standard search box, and are starting to think outside the box. A well-structured website unlocks opportunities in search…