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IMPORTANT: Schema App Tools Offline Sat, Feb 12th from 9 am to 11 am EST

Upcoming Webinar

Is Schema Markup Dead?

Thursday, February 6, 2025, 12:00PM ET (6:00PM CET)

Register Now

For years, Schema Markup has been seen as a tactical tool to gain rich results in search engine results pages (SERPs). But with the rise of AI-driven search, many are questioning: Is Schema Markup Dead?

In this webinar, Martha van Berkel, CEO of Schema App, will host a discussion with Andrea Volpini, CEO of WordLift, and Mark van Berkel, COO of Schema App, to address this critical question. Together, they will dive into the current state of Schema Markup and share their perspectives on the evolving value of this semantic data layer in search and AI.

What you’ll learn

  • Current State of Search and AI
  • The Problem With Using Schema Markup as a Tactical Play
  • The Importance of Having a Semantic Data Layer
  • Use Cases of Schema Markup Beyond Rich Results

The webinar will end with a live Q&A session, so join us as we challenge conventional thinking and uncover the strategic value of Schema Markup.

Can’t make it to our live webinar session? Sign up anyway, and we’ll send you a recording of the webinar after.

Reserve Your Spot

Webinar Host

Image of Martha van Berkel

Martha van Berkel
CEO
Schema App

Martha van Berkel is the CEO of Schema App, an end-to-end Schema Markup solution provider. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage it to develop their Content Knowledge Graph and drive search performance. Outside of Schema App, Martha is a mother of two and an avid rower.

Webinar Panelist

Mark van Berkel, Schema App

Mark van Berkel
CTO
Schema App

Mark van Berkel is the CTO of Schema App. A veteran in semantic technologies, Mark has a Master of Engineering – Industrial Information Engineering from the University of Toronto, where he helped build a semantic technology application for SAP Research Labs. Today, he focuses on developing products and solutions that enable enterprise teams to leverage Schema Markup to drive results and build a reusable content knowledge graph.

Webinar Panelist

Andrea Volpini - WordLift

Andrea Volpini
CEO & Co-Founder
WordLift

Andrea, CEO of WordLift, is a visionary entrepreneur, now focusing on semantic web and artificial intelligence. Co-founder of Insideout10 and Redlink, Andrea has more than 25 years of world-class experience in online strategies and web publishing. Nowadays, he provides tools and consulting services to global brands that need to grow online.

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