Is Schema Markup Dead?

For years, Schema Markup has been seen as a tactical tool to gain rich results in search engine results pages (SERPs). But with the rise of AI-driven search, many are questioning: Is Schema Markup Dead?

In this webinar, Martha van Berkel, CEO of Schema App, hosted a discussion with Andrea Volpini, CEO of WordLift, and Mark van Berkel, CTO of Schema App, to address this critical question. Together, they dove into the current state of Schema Markup and shared their perspectives on the evolving value of this semantic data layer in search and AI.

During the webinar, we discussed:

• Current State of Search and AI
• The Problem With Using Schema Markup as a Tactical Play
• The Importance of Having a Semantic Data Layer
• Use Cases of Schema Markup Beyond Rich Results

Watch the webinar recording & download the slide deck below to uncover the strategic value of Schema Markup.