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Webinar

The Evolution of SEO: Why the Future is Data-Centric

Thursday, March 6, 2025
2pm – 2:30pm EST

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SEO is transforming, becoming increasingly data-centric as businesses adapt to the complexities of modern search and consumer behavior. This webinar explores how the role of SEO has shifted from a narrow focus on keywords and rankings to a broader, data-driven strategy that influences entire organizations.

Pat Reinhart, VP, Services and Thought Leadership at Conductor, along with Martha van Berkel, CEO of Schema App dive into the changes in search and how the role of SEO is going to become more data-centric.

Watch the webinar recording to learn:

  • How SEO has evolved over time
  • Why the role of SEO is going to be more data-centric
  • How data impacts SEO from both the tactical and strategic lens
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Download Webinar Slides

Webinar Presenters

Professional headshot of Patrick Reinhart from Conductor

Patrick Reinhart
VP, Services and Thought Leadership
Conductor

Patrick currently leads digital strategy for Conductor’s Professional Service team and brings over 15 years of organic search & digital marketing experience with him. At Conductor he helps some of the largest brands in the world with their organic search initiatives. Patrick also leads an award-winning webinar series “30/30” where he discusses what’s been happening in search in the last month and has gained an avid following.

Prior to joining Conductor, Patrick led the US organic search practice at New York based agency Prime Visibility. He developed the infrastructure and methodology to make PV a top SEO agency during his tenure. Patrick was also an accomplished entrepreneur and founded an eCommerce appliance retailer & music management company.

Image of Martha van Berkel

Martha van Berkel
Co-founder & CEO
Schema App

Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Schema Markup solution provider based in Guelph, Ontario. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to boost their SEO strategy and drive results.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. She has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy, is a Mom of two, as well as an avid rower.

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