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April boasts big news for the Schema App team. They have been selected to join Communitech’s Fierce Founders Accelerator. The accelerator provides early stage women-led startups six-months residency at the Communitech…

The State of Schema Markup

April 1, 2017

Have you ever wondered who in the world is doing schema markup and what challenges they face daily? We were curious, so this past February and March, we asked the…

Schema Story: Jarno van Driel The future of schema markup

March 21, 2017

Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it…

Guelph’s Schema App Selected for NYC Market Accelerator

February 27, 2017

Schema App co-founder Martha van Berkel is one of 15 company founders selected to take part in the Canadian Women in Tech NYC Market Accelerator March 13-14, hosted by the…

Schema App’s Martha van Berkel Selected as a Fierce Founder

January 30, 2017

Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over…

Local SEO: How to Get Your Business to Rank Higher on Google

December 12, 2016

It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…

Will Schema Markup Bring Context to All Things?

December 8, 2016

Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…

How Does Google Reward You for Using JSON-LD?

November 9, 2016

Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…

Schema Story: Mark van Berkel

October 25, 2016