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Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

July 6, 2018

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

How You Can Manage Your Brand for the Machine Channel

May 2, 2018

Schema Markup

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Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…

Interview with Bill Slawski – Google Patents and the Future of Search

April 30, 2018

Schema App News

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Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski…

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

April 2, 2018

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Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…

Careers

March 22, 2018

Schema App Careers Join the Schema App team! See Job PostingsOur purpose is to build meaningful connections We build meaningful connections on your website with structured data and also design…

Schema App for BigCommerce

March 22, 2018

Schema App For BigCommerce Drive more customers to your eCommerce website with Schema App. On average, our customers report up to 30% more clicks and conversions. That means more sales and…

Interview with Aaron Bradley – Schema Markup & the Enterprise

March 8, 2018

Schema App News

Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights, with his key takeaway being:…

Additive Schema.org Data for Local Inventory Advertising

November 8, 2017

Schema Markup

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Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…

Schema Markup make Chatbots More Intelligent

November 6, 2017

Schema Markup

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Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…

Schema Markup Training

September 12, 2017

Schema Markup Training Learn about the basics of Schema Markup and how to build a Schema Markup strategy for your website. Schema Markup 101 An introductory course to Schema Markup…

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

How You Can Manage Your Brand for the Machine Channel

Interview with Bill Slawski – Google Patents and the Future of Search

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Careers

Schema App for BigCommerce

Interview with Aaron Bradley – Schema Markup & the Enterprise

Additive Schema.org Data for Local Inventory Advertising

Schema Markup make Chatbots More Intelligent

Schema Markup Training

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