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Schema App’s Martha van Berkel Selected as a Fierce Founder

January 30, 2017

Schema App co-founder Martha van Berkel has been selected to take part in the Communitech Fierce Founders Bootcamp 2017, a program for female founders working on early-stage technology-based products. Over…

Tutorials

December 16, 2016

Welcome to Schema App Tutorials! One of our key values at Schema App is to always be learning and teaching. That’s why we offer free tutorials and how-to articles about…

Local SEO: How to Get Your Business to Rank Higher on Google

December 12, 2016

Schema Markup

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It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…

Will Schema Markup Bring Context to All Things?

December 8, 2016

Schema Markup

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Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…

How Does Google Reward You for Using JSON-LD?

November 9, 2016

Schema Markup

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Schema markup is most easily represented in JSON-LD format. In fact, it is the format which Google recommends using when adding schema.org markup to your website. Additionally, many of Google’s…

Schema Story: Mark van Berkel

October 25, 2016

Schema App News

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Martha: Hi and welcome to Schema Stories my name is Martha van Berkel and I’m here today to interview Mark van Berkel. Schema Stories are all about bringing real people’s…

Why Structured Data is Strategic for Digital Marketing Agencies

October 5, 2016

Schema Markup

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Structured data is the language of search engines and the only way to explicitly tell Google what your web pages are about. It’s been around since 2011 and is typically…

Glossary

September 14, 2016

Glossary Learn about the terms frequently used on the Schema App site, support articles and applications. Adobe Experience Manager A content management system created and maintained by Adobe. Schema App…

Required Schema.org Fields

July 15, 2016

Schema Markup

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We often get asked which properties are required for a Schema.org Type. The answer depends on what you’re trying to accomplish with your Schema Markup and the outcome you’re trying…

The Schema App Story

May 10, 2016

Schema App News

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The journey of bringing Schema App to its current state has been nothing short of remarkable for us, Mark and Martha van Berkel, the creators behind it. Through three business…

Schema App’s Martha van Berkel Selected as a Fierce Founder

Tutorials

Local SEO: How to Get Your Business to Rank Higher on Google

Will Schema Markup Bring Context to All Things?

How Does Google Reward You for Using JSON-LD?

Schema Story: Mark van Berkel

Why Structured Data is Strategic for Digital Marketing Agencies

Glossary

Required Schema.org Fields

The Schema App Story

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