Since April 8th, 2022, our Data Scientist, Iram Fatima, has been keeping an eye on our customers FAQPage Rich Results. Why? On April 8th, 65% of our clients saw a decline in clicks on FAQPage Rich Results. The 35% that didn’t see an impact were across industries including ecommerce, Healthcare, Finance and Tech. Since April 25th, we are seeing FAQPage Rich Results recover, with over 50% of our clients seeing tangible increases week over week. Some clients have re-achieved the level of clicks from before April 8th.
Iram and the team at Schema App will be keeping a close eye on Rich Result volatility and as we see trends we’ll share them.
Martha van Berkel is the co-founder and CEO of Schema App, an end-to-end Semantic Schema Markup solution provider based in Ontario, Canada. She focuses on helping SEO teams globally understand the value of Schema Markup and how they can leverage Schema Markup to grow search performance and develop a reusable content knowledge graph that drives innovation. Before starting Schema App, Martha was a Senior Manager responsible for online support tools at Cisco. She is a Mom of two energetic kids, loves to row, and drinks bulletproof coffee.