The Semantic Value of Schema Markup in 2025
In the ever-changing world of SEO, there’s been growing chatter about the diminishing value of Schema Markup. At Schema App, we challenge that perspective. There is still value in Schema…
AI Search
Why Are Content Knowledge Graphs Important?
As search engines advance in understanding the semantic relationships between topics, entities, and user queries, establishing clear connections within your website’s content has become more critical than ever. These connections…
The 4 Steps to Building a Content Knowledge Graph
Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of their…
Is Google’s Generative AI Search an Opportunity or Threat for SEOs?
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
The Future of Search: AI, Machine Learning, and Schema Markup
Over the past few months, there’s been a lot of buzz around ChatGPT, the “New Bing” and Google Bard. These new innovations in search are powered by machine learning and…