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Featured image for blog titled "How Entity SEO Supports Brand Authority in AI Search".

How Entity SEO Supports Brand Authority in AI Search

AI interfaces have transformed how people discover and engage with brands online. Instead of clicking through multiple links, users now see summarized answers from several sources combined into a single…
what is nested schema markup

What is Nesting in Schema Markup?

Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web…
A title image with the Schema App logo, and the title of the blog: "What is an Entity in SEO?". To the write of the title is an image depicting entities on the web being connected in a graph.

What is an Entity in SEO?

According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to…
Image with the title 'linked data in seo: what you need to know' and a graphic of a connected graph

Linked Data in SEO: What You Need To Know

In 2006, Tim Berners-Lee had a vision of building a semantic web enabled through Linked Data. Now, more than ever before, his vision is becoming a reality, because in addition…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
January 2023 Schema Markup Industry Update from Schema App

January 2023 Rich Results Weather Report

December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
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