How to Create “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
Ecommerce
Schema.org Version 13 Release: Products, Healthcare, Videos, and more!
Schema.org version 13.0 was released on July 7th, 2021. This was the second full release so far this year, but with 11 releases in 2020 we’re expecting more to come!…
eCommerce Schema Markup Strategies for Successful Brands
The eCommerce industry is growing fast, but so are acquisition costs. As a result, many brands are focusing on organic traffic. There are benefits to having both paid and organic…
How to do Schema Markup for Product Model Variants
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
Structured Data Markup for Google Merchant Center Feed
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…
Future Proof your Brand for the New Search and Voice Assistant Age
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…