What is an @id in Structured Data?
In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…
Entities
How to Identify Entities in Your Content Using Schema Markup
In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…
What is Entity Linking?
Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
How to Develop a Schema Markup Strategy for a Website
Implementing Schema Markup on your website is a powerful way to enhance your organization’s online presence and search performance. However, to maximize its effectiveness, it’s crucial to develop a comprehensive…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
The Anatomy of a Content Knowledge Graph
What is a Knowledge Graph? A knowledge graph is a structured representation of data that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
What is an Entity in SEO?
According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to…
Say Goodbye to How-To Rich Results on Google
On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
How Structured Data Empowers your Content Strategy: A Fireside Chat
Our customers tell the best success stories. That’s why we decided to kick off a brand new webinar series from Schema App—Fireside Chats—where we shine a spotlight on the successes…