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Featured image for the blog article "What is Entity Linking?"

What is Entity Linking?

Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
Featured image for How to Develop a Schema Markup Strategy for a Website

How to Develop a Schema Markup Strategy for a Website

Implementing Schema Markup on your website is a powerful way to enhance your organization’s online presence and search performance. However, to maximize its effectiveness, it’s crucial to develop a comprehensive…

The Anatomy of a Content Knowledge Graph

What is a Knowledge Graph? A knowledge graph is a structured representation of data that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
A title image with the Schema App logo, and the title of the blog: "What is an Entity in SEO?". To the write of the title is an image depicting entities on the web being connected in a graph.

What is an Entity in SEO?

According to Google, an entity refers to a single, unique, well-defined, and distinguishable thing or idea. Entities can be diverse, ranging from tangible elements like people, organizations, and products to…

Say Goodbye to How-To Rich Results on Google

On September 14, Google announced that they’ve officially removed How-To rich results on desktop and deprecated How-To rich results entirely as part of their efforts to simplify search. They will…

Semantic SEO: What You Need to Know

In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
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New Error Reporting in Google Search Console

On October 6th, Google announced new error reporting for Rich Result status reports in Google Search Console. This change was intended to help SEOs with resolving rich result errors: The…
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