What is an @id in Structured Data?
In JSON-LD structured data, an @id is a property that assigns a unique resource identifier (URI) to an entity. This identifier allows you to refer back to a specific entity…
Entity Linking
How to Identify Entities in Your Content Using Schema Markup
In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…
How Schema App’s Dynamic Schema Markup Solution Ensures Long-Term Success
When organizations implement Schema Markup, a common question arises: Why do I need an ongoing solution like Schema App once my site is marked up and a Knowledge Graph is…
What is Entity Linking?
Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…