What Is Entity SEO?
Entity SEO is an approach to search optimization that focuses on entities — unique, well-defined concepts such as people, places, organizations, or products — rather than just targeting keywords. As…
External Entity Linking
Unlocking the Value of Schema Markup: SEO, Content, and AI
In today’s rapidly evolving digital landscape, organizations are under increasing pressure to make their content not just discoverable—but understood. While structured data has long been associated with SEO performance, its…
How to Identify Entities in Your Content Using Schema Markup
In the age of semantic search, search engines no longer rely solely on keywords to understand content. Instead, they identify entities—distinct and unique things such as people, places, organizations, and…
What is Entity Linking?
Entity linking is the process of connecting the terms or entities mentioned within your content to unique, well-defined corresponding entities found in external authoritative knowledge bases, such as Wikipedia, Wikidata,…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…