What is Google’s Knowledge Graph?
As search continues to evolve, Google’s search engine has become more intuitive, offering users increasingly relevant and precise information. One of the key drivers behind this evolution is Google’s Knowledge…
Semantic Search
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of…
Knowledge Graphs: The Value of Schema Markup Beyond Rich Results
For years, SEOs have primarily associated Schema Markup with its ability to enhance the visibility of web pages on search engine results pages (SERPs), by enabling rich results that capture…