How to Create “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
Tutorial
Creating “CollectionPage” Schema Markup
Often, selecting a Schema.org type to define a web page is pretty straightforward. If there’s price and quantity information, it’s probably a Product. If there’s author and date published information,…
How to do Schema Markup for Product Model Variants
Creating schema markup for a single product is straightforward and well documented. But things get more complicated when you’re creating markup for many variations of a product. There are several…
How-to Guide for LocalBusiness Schema Markup
There’s something satisfying about searching for a business and finding all the information you want to be presented in an attractive knowledge panel. Have you wondered how to make your…
How to Create Service Schema Markup for Businesses
When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
How to Create “Review” Schema Markup
If you have review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, called a review snippet, which can…
How to Create “FAQPage” Schema Markup
If you have Frequently Asked Questions content on your website, adding FAQPage Schema Markup to those pages makes you eligible for a rich result on search and Markup Action for…
Creating “HowTo” Schema Markup
If you have instructional content on your website that defines the steps to successfully complete a task, adding “HowTo” markup to that page allows you to explicitly convey to Google…
Creating Question & Answer (QAPage) Schema Markup
Question and answer page (Q&A Page) schema markup is a relatively new schema.org type that is used for pages that contain a question and a way for users to submit…
Structured Data Markup for Google Merchant Center Feed
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…