Schema Markup Training

To maximize its effectiveness, your Schema Markup should be managed as an ongoing strategic SEO initiative.

5 Key Steps in the Schema Markup Process

Chapter 1: Strategy

It might be tempting to skip this step, but it’s a crucial step in the process. Plan out your schema markup authoring and deployment strategy.

Start Strategy Training.

Chapter 2: Authoring

Authoring is the process of applying the markup to your website pages.

Start Authoring Training.

Schema App Editor

The Schema App Editor allows you to mark up web pages one by one. It contains the entire schema.org vocabulary and highlights properties that are ‘required’ and ‘recommended’ by Google to be eligible for rich results.

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Editor Training

Schema App Highlighter

Work with a schema markup expert to deploy structured data at scale. Mark up multiple brands, websites, and pages without having to write a line of code – reducing dependency on IT.

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Highlighter Training